The most expensive butter in the world is ten times more expensive than Icelandic butter. And the Icelandic butter is equally good or better. How can this be? Continue reading The Icelandic Butter Dilemma
Consumers want to buy ethical and sustainable products from honest companies. They are learning to see thorough Greenwash. Companies must act to that if they want to survive. Continue reading Of Green-washing and time bombs
Slow Food is an international organization operating in 160 countries that fights for improved food culture and better treatment of the planet under the slogans of Good, Clean and Fair. Continue reading What is Slow Food?
The Icelandic government signed the United Nations Convention on Biological Diversity in 1992. Part of the Icelandic nature that falls under its framework are the unique heritage domestic animal breed that came to the country with settlers more than a thousand years ago; the goat, the cows, the sheep, the leader sheep and the Icelandic horse. Unique and sensitive strains It is internationally recognized that … Continue reading Let’s try to prevent irreversible man-made natural disaster